Archive for September, 2008
Rescue US Housing - Contact Congress Now!
Attention Home Builders, Developers and others involved in the Housing Industry. The time to act is now!
Email your Senators and Representative at www.capitolconnect.com/builderlink or call their offices using the NAHB toll-free legislative hotline at 1-866-924-6242.
On Monday, September 29 the House of Representatives failed to pass the bipartisan, carefully-crafted “Emergency Economic Stabilization Act of [...]
mRELEVANCE Partners Selected to Speak at IBS 2009
Both managing partners of mRELEVANCE, LLC, Carol Flammer and Mitch Levinson, will be sharing their expertise in Las Vegas at the International Builders’ Show 2009. There is no question that the home building industry has experienced a shift from traditional media to the Internet, and Carol and Mitch are both giving seminars on home to [...]
How do they find you?
90-percent of your potential homebuyers have searched for their new home builder, new home community or home online before they walk in the door of your sales center. Treat them like a “be back” because they have researched you and know you well.
Because of this most builders are focusing more of their advertising and marketing [...]
Atlanta HBA Presents IBS Sneak Peek
The International Builders Show (IBS) is moving back to Las Vegas in 2009 (January 20-23), and several of Atlanta’s industry experts will be presenting seminars on Internet marketing. Just because Vegas is not in the cards for you this year, don’t miss this IBS sneak peek at what’s new in Internet marketing!
Enjoy this seminar [...]
Home Builders Ask Congress to Pass Treasury Rescue Plan
At a special meeting during the NAHB’s Fall Board meetings in San Diego, The nation’s home builders voted unanimously to call on Congress to move promptly to enact the emergency financial rescue plan proposed by Treasury Secretary Henry Paulson that is designed to stabilize worldwide financial markets and restore consumer and investor confidence in the [...]
Do Business with an HBA Member
September is designated as Associate Appreciation Month by the National Association of Home Builders, so we thought this would be a great time to remind you that mRELEVANCE is an HBA member!
We are proud of our affiliation with the HBA and our ability to give back to worthy causes such as HomeAid Atlanta. You’ll find [...]
Boomers and Social Networking sites…not just for kids anymore!
So you think Facebook and Myspace is for GenX and Y’ers? This is an article from BrandWeek.com, a reliable marketing source, about a study about on Baby Boomers and their use of Social Media outlets. If you think these sites are only for young people, and that your buyers are not there, think [...]
Laura Everett is Speaking at UGA
The University of Georgia chapter of the International Association of Business Communicators has invited Laura Everett to be the guest speaker at their next general meeting, which is on September 23. With social media as a hot topic in the public relations and marketing industries, the IABC at UGA wants an entire meeting devoted to [...]
Free Listing Sites
Here is a list of our favorite Free listing sites and some details on each.
Trulia.com—very SEO friendly
Googlebase—don’t have to have gmail account to use (tip-have listing at $300,000 instead of $299,000 it will come up in more categories)
Oodle.com—look at niche areas
Zillow.com—free profiles and free listings to agents
Craigslist.org—great place to list incentives (Stat—one home was viewed [...]
CAPS and the Boomer Market
Why is the CAPS designation so important? Because nearly one-third of boomers plan to stay in their homes. According to a recent study by AARP, many middle-aged and older Americans are making changes to their current home so that they can live in it longer.
What are these changes most likely to be:
showers without [...]
