Archive for October, 2008
Free Listing Sites: Learn How to Use Them
There may be no such thing as a free lunch, but some things in life are free . . . including some Internet listing sites that only require your time. Learn how your sales agents can utilize free listings sites on the Internet as part of your overall Internet marketing program.
There may not be a [...]
Website Design and Development
Learn what to look for in your website to make sure it is designed properly.
Sometimes a few minor tweaks is all you need to increase traffic from the search engines, engage potential home buyers, reduce bounces and sell more homes. Mitch Levinson, MIRM will demonstrate how content, functionality and navigation play an important part in [...]
How is a Web site like a Garden?
It is always growing!
A good home builder or new home community web site, just like a vegetable garden, needs fertilization and sometimes a little weeding.
Here are a few ways to make sure your web site is growing tall and weed free:
Plant new flowers seasonally. A web site should not be a static brochure [...]
Social Media
Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube and more.
Social media isn’t just for teenagers anymore . . . Learn how home builders, developers and others in the real estate industry are utilizing Social Media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies [...]
Public Relations: How to Tell Your Story
Admit it, you’ve thought it dozens of times. . . . Why is that builder always written about and you are not?
You should have been featured in that story, not your competition! Chances are that the home builder or new home community featured has engaged in pro-active public relations. Trust us – size does [...]
Internet Marketing for Home Builders
Is your Internet marketing strategy working?
Have you effectively connected the dots and can you track each of the component’s effectiveness? Does your website relate to your blog and your email marketing program? How effective is your traditional advertising and Public Relations strategy and do you know which of your Internet ads drive the most [...]
Reputation Management
When you Google your name, do you like what you see?
Do your search engine results include stories you are proud for prospective buyers to read? Or will your buyers see articles, blogs and disparaging information from unhappy customers? By using social media techniques and third party sources, the internet can help you establish more [...]
Social Media Lab
Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube and more. A quick overview will show how home builders and developers are utilizing Social Media for a competitive advantage.
Be prepared to work hands-on during this advanced social media course. The social media lab will provide the advanced environment you need to create the basics [...]
Tag . . . You’re IT !
Remember playing tag when you were a kid? And what about Marco Polo in the pool? Using tags on blogs isn’t really much different. It is how you tell the search engines to find and categorize your post. Proper tag usage is just one part of effective social media optimization, search engine optimization and Internet [...]
Old Hat, New Hat with SEO make sure it isn’t Black Hat
Red Hat
Blue Hat
Old Hat
New Hat
Do you think Dr. Seuss knows about the “black hat” and “grey hat” techniques when it comes to SEO and social media optimization for home builders?
Definitely not! And it seems some Internet Marketing firms don’t know much about it either. Search engine marketing is part art and part science, and it [...]
