Archive for February, 2009
State of the Housing Market
Robert Denk, Assistant Staff Vice President for Forecasting and Analysis with the National Association of Home Builders gave a report to the National Sales and Marketing Council during IBS. He opened by saying, “Fear – there is lots of fear out there.”
Here are the highlights of his presentation:
National Housing Market recessions shows previous downturns, but [...]
Best Use of Social Media is Boosting Brand Awareness
Marketing Sherpa’s latest study shows that more than 90% of marketers agree, social media marketing and public relations is best at branding.
Objectives that tend to fall into the category of direct marketing, such as lead generation and sales conversion, are second-tier expectations. You might expect the revenue-producing goals of direct marketing to rank higher [...]
Back to Basics: Public Relations for Builders
We have gotten lots of calls recently from home builders and developers looking to get back to the basics of marketing. Looking for tried and true results and tired of all the big elaborate events, they seek a traditional public relations agency with the relationships to score stories in print media for them. The ability [...]
Lack of Knowledge a Barrier to Social Media
Marketing Sherpa’s latest study shows that lack of knowledge is the biggest barrier to launching a social media marketing program. Lack of experience can create missteps along the way that might scare marketers away from social media.
The second barrier is inability to measure ROI.
Both of these objections are easy to overcome with the right social [...]
Social Media Agencies Stand Strong
Carol Flammer, President of Flammer Relations and Managing Partner with mRELEVANCE is quoted in last Friday’s Atlanta Business Chronicle related to the strength of Social Media Marketing. In today’s current market, real estate focused public relations agencies are cutting staff to match cuts being made by clients in the industry; however, the redirection taken by [...]
