Archive for April, 2009
Why Can’t My Niece Build my Facebook Page?
Q: My college-aged niece will gladly set up my Facebook account and similar sites for my business at no cost, but I’ve heard some companies pay many thousands of dollars for social media campaigns. I must be missing something. What is it?
A: Actually, you’re missing about 95 percent of the effective social media tactics.
Social networking [...]
Social Media…There is More to it Than Facebook
When someone says “social media,” what is the first thing that comes to mind? For those who have not yet immersed themselves into social media or are just beginning, their response will inevitably be “Facebook.” The reason for this is very simple – Facebook is the number one social networking site in the world. Without [...]
Social Media Seminar at Southern Building Show
Social media is not just for teenagers! mRELEVANCE founders and National Speakers, Carol Flammer, MIRM, CAPS and Mitch Levinson, MIRM, MBA present “Sell More Homes with Social Media” at the Southern Building Show on Thursday, June 4, 2009 from 4 to 5:30 p.m. at the Cobb Galleria Centre in Atlanta, Ga.
From social media to social [...]
Another Builder with a Blog

Austin, TX custom home builder, Sterling Custom Homes has embraced social media. The mRELEVANCE team recently launched a custom blog for the builder. The Sterling Custom Homes blog will tell the builder’s story to potential buyers, and well as serve the centerpiece for its social media marketing program. As home builders seek ways to break [...]
Super Sales Rally of the South at SBS
National Speakers, Melinda Brody , MIRM and Meredith Oliver, MIRM, MCSP will be presenting “Super Sales Rally of the South” at the Southern Building Show on Friday June 5, 2009 from 1 to 4 p.m. at the Cobb Galleria Centre in Atlanta, Georgia.
Melinda will cover “Entrepreneurial Marketing” for on site salespeople. She will discuss how [...]
Search Engines and behavioral targeting
We are starting to see the search engines make changes in the results they provide for search terms. It seems we are headed toward web 3.0 often referred to as the semantic web.
What happened the last time you performed a search on Google? Did you see the phrase, “Personalized based on your web history” appear [...]
Name one BIG Builder with a Blog
Media buzz continues to center on social media and how major American corporations are using it to reach out to broader customer bases, yet I can’t name one big builder with a blog. Corporations such as SouthWest airlines were early adopters and are reaping the benefits of embracing consumers online. While surveys by respected companies [...]
Think Twitter is for the Birds?
Tweet Tweet. It isn’t the blue jay or mocking bird outside your window. If you think Twitter is for the birds, you might want to think again. Twitter is a hugely powerful online tool when used correctly. A recent article by Website Magazine gives tips for how to use Twitter as a Google SEO tool. [...]
Flammer to Speak at Annual PRSA Conference
Carol Flammer has been chosen to speak at the Annual PRSA Conference on May 7 in Atlanta, Ga. The focus of the panel discussion is how to implement proven public relations strategies on a shoestring budget. The presentation encompasses ideas that can be utilized by non-profits, businesses and independent agencies.
With the current state of the [...]





