carol flammer

Carol Flammer

Managing Partner
MIRM, CAPS

Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the “go to” for real estate and construction products public relations and social media. Carol is president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet Marketing, Social Media and Public Relations firm with offices in Atlanta and Chicago.

Carol is the author of  “Social Media For Home Builders:  It’s  Easier Than You Think” published by BuilderBooks. As the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog. Her launch of the site in 2006 was truly visionary and led the movement to new media – the precursor to social media. In other words, she was blogging long before blogging was cool.

Carol has spoken at a number of tradeshows including the International Builders Show and the Southern Building Show. She speaks frequently to Sales and Marketing Councils and PR groups and teaches social media seminars at home builders associations around the country. Carol likes to challenge audiences with the question, “When you Google your name, do you like what you see?”

Carol holds a BA in Business and Behavioral Science from Oglethorpe University. A member of the Greater Atlanta Home Builders Association, Carol was honored in 2008 as the HBA Associate of the Year. She is a member of the Georgia Chapter of the Public Relations Society of America and is a recipient of PRSA’s prestigious George Goodwin Award. Other recognitions include the Oglethorpe University 2008 Spirit of Oglethorpe Award, as well as OBIE, Phoenix, APEX, Hermes and Communicator Awards for blogs and client projects.

Carol is a member of the Atlanta Apartment Association, Urban Land Institute, National Association of Real Estate Editors and Professional Women in Building. She serves on the Sales and Marketing Ideas Editorial Advisory Committee and the Board of the Atlanta HBA’s Sales & Marketing Council.

She holds the MIRM (Member of the Institute of Residential Marketing), CAPS (Certified Aging in Place Specialist) and CSP (Certified Sales Professional) designations from NAHB.

In her free time, Carol pursues her love of dressage. Read all about her Trakehner stallion Favian *Ps at www.TheBigRedHorse.com (yes, even her horse has a blog). She resides just north of Atlanta in Cartersville, Ga., with her family and lots of four-footed friends at their farm, Thistledown.

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  • “Not only did Mitch help us assess our own needs internally and solicit RFPs from vendors with compatible technology, but they also helped us figure out what components were most important to our organization. They made sure that ALL of the parties in our organization - a cross-functional team representing the various functions of the customer facing processes - were abreast of the key issues and satisfied with the selected vendor a truly amazing feat.

    I am pleased with the work that mRELEVANCE has done for us at TOUSA, and I would be happy to recommend them.”

    Ed Wohlwender
    Senior Vice President of Operations Support
    Technical Olympic USA
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