carol flammer

Carol Flammer

Managing Partner
MIRM, CAPS

Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the “go to” for real estate and construction products public relations and social media. Carol is president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet Marketing, Social Media and Public Relations firm with offices in Atlanta and Chicago.

Carol is the author of  “Social Media For Home Builders:  It’s  Easier Than You Think” published by BuilderBooks. As the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog. Her launch of the site in 2006 was truly visionary and led the movement to new media – the precursor to social media. In other words, she was blogging long before blogging was cool.

Carol has spoken at a number of tradeshows including the International Builders Show and the Southern Building Show. She speaks frequently to Sales and Marketing Councils and PR groups and teaches social media seminars at home builders associations around the country. Carol likes to challenge audiences with the question, “When you Google your name, do you like what you see?”

Carol holds a BA in Business and Behavioral Science from Oglethorpe University. A member of the Greater Atlanta Home Builders Association, Carol was honored in 2008 as the HBA Associate of the Year. She is a member of the Georgia Chapter of the Public Relations Society of America and is a recipient of PRSA’s prestigious George Goodwin Award. Other recognitions include the Oglethorpe University 2008 Spirit of Oglethorpe Award, as well as OBIE, Phoenix, APEX, Hermes and Communicator Awards for blogs and client projects.

Carol is a member of the Atlanta Apartment Association, Urban Land Institute, National Association of Real Estate Editors and Professional Women in Building. She serves on the Sales and Marketing Ideas Editorial Advisory Committee and the Board of the Atlanta HBA’s Sales & Marketing Council.

She holds the MIRM (Member of the Institute of Residential Marketing), CAPS (Certified Aging in Place Specialist) and CSP (Certified Sales Professional) designations from NAHB.

In her free time, Carol pursues her love of dressage. Read all about her Trakehner stallion Favian *Ps at www.TheBigRedHorse.com (yes, even her horse has a blog). She resides just north of Atlanta in Cartersville, Ga., with her family and lots of four-footed friends at their farm, Thistledown.

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  • mRELEVANCE launched our comprehensive social media campaign in early 2009 with very quick and impressive results. Within less than 4 weeks our page one SERP results included our blog at the #5 spot. Our campaign was a new additional to our already existing strong online PR program. Since that time we have incorporated Facebook (corporate and community), Twitter, and YouTube to just name a few. It has been a great additional to our marketing efforts and created new and exiting ways to connect with home buyers, Realtors and homeowners. We were also honored to win the 2009 OBIE from the Atlanta HBA and Sales & Marketing Council for Best Social Media campaign. The award was based off of proven results including improved SERP results, traffic from social media sites to our corporate website, video views, and fan and follower data.

    Kelly Kenton Fink, MIRM, CAPS Regional Marketing and Internet Director, Bowen Family Homes

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