Another Week, Another Facebook Change (Or Three)
If you’ve been monitoring your Facebook business page (which if you have one, should be regularly), you’ve certainly noticed that today is a big day: the end of boxes and expansive pixel width for tabs. Apparently the switch hasn’t occurred yet, so there’s still time to make some quick adjustments.
If you still want the information on boxes to be a part of your page, you’ll need to change each box to appear as a tab. If you have social media icons and other buttons as boxes, you may want to rethink how the information is presented and reconfigure or create some new tabs.
The pixel width of canvas applications and FBML tabs is now a mere 520px. Anything larger will be severed by Facebook at 520px. You’ll need to either reconfigure your tabs, or adjust the width and height in the code.
Another Facebook change affecting businesses is the addition of Facebook Places. Now Facebook users have the ability to check in at your location, which will broadcast to their friends. By claiming your Place, you can edit key information about your business and also merge your Place listing with your Facebook page. It’s another great opportunity to connect and interact with current and potential customers.
Are all of these changes overwhelming? Do you need some help with your social media program? Give mRELEVANCE a call at 770-383-3360 and we can design a program perfect for you.
Homebuilders Who Go Back to School With Social Media Could Win A Textbook
School is back in session. Fall is in the air and yellow school buses are everywhere. Going back to school can be more than just educational, it can be fun. However, for home builders, developers and remodelers, the learning curve for social media can be overwhelming. Does your home building company have the proper social media tools? Do you understand the building blocks needed for online success? Are you interested in streamlining your social media program?
Get all of your questions answered when you go “back to school with social media.” It can be easy when you have the proper building blocks in place. Author of NAHB BuildersBooks’ number one selling book this year, Carol Flammer offers solutions and a step-by-step, block-by-block directions for setting up your program in her book, “Social Media for Home Builders: It’s Easier Than You Think.”
Now builders, developers and remodelers have the opportunity to win a signed copy of “Social Media for Home Builders: It’s Easier Than You Think.” Here are the guidelines. Now through September 17 when you Tweet or Post on Facebook you will be entered into a daily drawing from mRELEVANCE to win a copy of the book.
Simply tweet the following: I want to go back to school with Social Media for Home Builders by @CarolFlammer. Post this on Twitter or on the mRELEVANCE Facebook wall or on Carol’s Facebook wall, or just tag Carol in a post.
“Social Media for Home Builders: It’s Easier Than You Think” is available from BuilderBooks.
Twitter Follow Limits
Why can’t I follow anyone on Twitter? Has Twitter told you that you can’t follow anyone else?
Like many sites, this social networking site uses a formula for determining how many people you can follow. Much like measuring ingredients for a cake, if your ratios are off, it just doesn’t work.
Basically, you can follow up to 2,000 people. Then you can’t follow any more until there is a balanced ratio of people that follow you back. Each account can technically follow up to 1,000 people a day. That said, you could get suspended if you regularly follow/unfollow a lot of people.
Twitter doesn’t publish the exact ratio, but several message board posts have formed the consensus it’s 10%. How this works, if you follow 2,000 people, 1,800 must follow you back. So you must always have only a 10% difference if you follow more people than those who follow you.
Visit Twitter support for more information on Twitter follow limits. If you are looking for more folks to follow, consider the mRELEVANCE team!
Mitch Levinson – mRELEVANCE
Carol Flammer – AtlantaPR
Mike Rieman – HuddyBud
Sarah Walraven – SarahEWalraven
Keith Senkowski – KeithSenkowski
How Do I Add Video to My Blog Post?
This has been a popular question lately, so I thought I’d answer it on the blog to serve as a quick reference for anyone having trouble loading video onto a Word Press blog. Here is a quick 5 step process for loading video into your Word Press blog:
- Load the video into your YouTube account. Make sure you add appropriate tags and a description so that you get the maximum syndication value from YouTube.
- Click on the YouTube embed code and copy the code. The code will look something like this: <object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/LKiOQ9yG7xQ&hl=en_US&fs=1″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/LKiOQ9yG7xQ&hl=en_US&fs=1″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>
- Within the body of your blog post, switch to the HTML view and past the video where you want it to appear.
- Go back to the Visual editor and your should see a square where the video will appear.
- Add appropriate key word rich copy and click publish to enjoy watching your video.
Traditional Press Releases Are Most Definitely NOT Dead
“The report of my death was an exaggeration.” – Mark Twain
And so goes the increasing belief among many businesses that traditional press releases and media relations are no longer viable in a market where more news is published and accessed on line.
Here’s a news flash: A survey by Oriella PR Network of 750 journalists found that most of them value targeted, e-mailed press releases from PR professionals when they are gathering and reporting news. The 75% of journalists who find press releases useful said the content must be “high quality and well targeted.”
With “high quality” and “well targeted” as the deciding factors in the effectiveness of a press release, it’s easy to see the value in using public relations professionals, such as the team at mRELEVANCE. We have spent years building relationships with reporters and learning the types of news presentations that are most helpful to them.
As an established PR firm, we subscribe to services and databases that enable us to match your news story with the reporters who can most likely use it on their beats – whether your story is local, regional, national or even worldwide in scope. Plus, our professional writers will draft copy that reporters will respect for correct grammar, punctuation and style.
As pundits are exaggerating the “near death” of home builders and related industries, now is the time to get the news out about your successes. Contact us today to help you identify news stories in your organization and create the “high quality and targeted” press releases that reporters will notice.
