Read Mitch’s Article on Agent Direct News
Agent Direct News, which is a trusted publication for the real estate industry, has requested that Mitch Levinson share some of his marketing expertise with their readers. In this particular article Mitch discusses a new breed of homebuyer that does not seem to be heavily targeted by home builders, developers and agents - the urban buyer. Knowing that budgets are tight, he provides some nontraditional and cost effective tactics for reaching this specific audience. Internet marketing for home builders is a specialty of Mitch’s. The new media provides many outlets to target a specific audience without spending a lot of money in the process. In an era of tight budgets, he can maximize the effect of every dollar spent. With such beneficial knowledge for the current housing market, it is no wonder that Agent Direct News asked him to contribute. So be sure to check out his article for some great advice.
Flammer Writes for Building Women
Carol Flammer, MIRM is published in the Fall 2008 issue of NAHB’s Building Women. This magazine is distributed to all Women’s Council members nationwide. The article, “Gaining the power behind the MIRM,” interviews a number of women who have acheived the designation and discusses networking opportunities and the knowledge gained while working toward MIRM.
Join Women’s Council to receive Building Women.
Social Media Marketing - What is it?
Social Media Marketing (SMM) refers to the creation and distribution of content and other messages throughout the Internet via social media (blogs, wikis, forums, photo galleries, video, micro blogs), social networking (Linked In, Facebook, My Space) and social bookmarking (DIGG, Delicious, etc.).
SMM refers to pretty much everything you do to interact with others online, with the exception of your web site. RSS Feeds will speed up the spread of your messages.
Find out how Social Media Marketing can benefit your business by calling mRELEVANCE at 770-383-3360 x20 or via mRELEVANCE.
What is SMO - Social Media Optimization
Social Media Optimization (SMO) is the process optimizing a website through social media outlets in order for the website to appear or rank higher with search engines. This process creates and spreads content and impressions or awareness online and the results are compounded virally by blogs and RSS feeds.
The new “cousin” to Search Engine Optimization, SMO is a relatively new technique. Understanding where to post, how to build blogs and key metrics is critical to launching an effective Social Media Optimization program.
mRELEVANCE has a proven track record of SMO programs for builders, developers, publications and other businesses. Find out how we can improve your SMO by contacting us at 770-383-3360 x20.
Put Video to Work in your Social Media Program
Do you have video of your product or service?
YouTube is an online video service that allows anyone to publish and share video via the Internet. YouTube provides a user friendly platform that allows companies to easily embed video into Facebook, blogs and Web sites. Share original videos via mobile devices and email. New videos are a great way to keep consumers coming back to your site to see what’s new.
YouTube Business Advantages
• Easily embed videos and share content
• Display video through an RSS feed
• Save favorites and create playlists
• Subscriptions allow users to keep track of their favorite videos
Here is one example of a YouTube video
Learn how to integrate YouTube into your social media marketing strategy, contact mRELEVANCE today at 770-383-3360 x30.
