What IS Viral Marketing Good for?
Experienced marketing professionals replied to a recent Sherpa poll with the following answers on What is Viral Marketing Good For?
- Branding - 29%
- Growing an email list - 24%
- Qualified lead generation - 23%
- Increase traffic - 19%
Is your Social Media Marketing program set up to assist you with all of these areas? If not, it is time to contact mRELEVANCE and let our viral marketing professionals guide you toward an online strategy that will take you to the next level and provide you with measurable ROI.
Thanks to MarketingSherpa for the research and great chart!
Why Should My Company Have a Blog?
There are numerous reasons to have a corporate blog. Whether your blog is a stand alone site or the news section of your Web site, a blog should be a building block of your social media marketing, search engine optimization and Internet marketing strategy.
- Position your company as an expert on a topic or in a specific field.
- A blog can provide a relaxed platform for your company to engage buyers in conversations. This type of relationship marketing helps to build brand and relationships with your current and potential buyers.
- Search Engine Optimization - a properly built blog will help to optimize your corporate Web site.
- Fresh content - Google and other search engines love fresh content and a blog provides a format that is easy to add fresh content to.
- Reputation management - blogging on a regular basis is just one of many tools for a successful reputation management program. After all. . . When you Google your name, Do you like what you see?
Your blog and website strategy should complement each other. Make sure that you have a program in place to tie it all together. To consult on your Internet marketing and blogging strategy, contact mRELEVANCE.
If you are in the real estate industry and want to learn more about how a blog fits into your Home Builder marketing program, attend Carol Flammer’s seminar “How to be a Social (Media) Butterfly” at the International Builders Show in Vegas on Friday, Jan. 23 at 10:15 a.m.
Internet Tracking: What Are Your Web site Visitors are Telling You?
Are you confused by bounce rate, visits, unique visitors and other terms in your Web analytics?
Mitch Levinson, MIRM, will help you decipher your Internet Tracking report. Attend his seminar “Internet Tracking - What your Web site Visitors are Telling You” at the International Builders Show in Vegas on Thursday, January 22 at 3:30 p.m. Learn everything you want to know about your Web site visitors by knowing where to look in your tracking report.
By tracking web site visitors (and understanding tracking reports), builders can maximize online exposure and keep visitors on their sites longer and more often. Web site tracking can increase direct sales, reduce marketing-related expenses and add directly to the bottom line. Tracking reports help builders use the Internet to track ROI and provide a better understanding of business intelligence for a competitive advantage.
Mitch Levinson and the team at mRELEVANCE can help you take your Internet marketing to the next level. Contact us to find out how we can help.
Search Results: What do your buyers see?
What happens when buyers search for you? Do they find a page full of positive search results? Or do they find posts by unhappy consumers?
Reputation management for Atlanta’s home builders and developers has never been easier. Take advantage of a unique opportunity to influence what the search engines find when buyers search your name by participating on Atlanta Real Estate Forum. Corporate profiles and community profiles are now available. For examples of these profiles Google . . . Bowen Family Homes OR Heron Bay Golf and Country Club. Both profiles show up on page one of Google search results. Talk about positive exposure!
Click here to see the profiles on Atlanta Real Estate Forum.
Contact us to find out how you can get a profile on Atlanta Real Estate Forum at 770-383-3360 x30.
Utilizing Atlanta Real Estate Forum to enhance your search results is just one facet of an effective Social Media Marketing and Reputation Management program. For more on home builder marketing contact us today and ask about our 2009 consulting specials.
Dell Makes $1 Million on Twitter!
Venture Beat reports that Dell has made $1 million on Twitter by tweeting discounts to its online followers.
What can we learn from this? Perhaps it is time to embrace social media marketing! Lots of businesses are looking for ways to utilize these sites — even lawyers are serving divorce notices and foreclosures through social networking sites.
Check out this chart on What is Viral Marketing good for?
Branding is the obvious answer! Social Media Marketing pros can teach you even more about the many uses of social media and how to build an effective campaign for your company. Contact mRELEVANCE tody for a consultation!
Thanks to Marketing Sherpa for the cool graph and survey!
