Archive for General Information
Are you on Active Rain?
Are you looking for ways to maximize your social media presence? Networking and blogging are both important ways to expand your online exposure.
Active Rain is a social networking and blog site designed specifically for the real estate industry. It offers great networking opportunities between agents and others in the real estate industry. Best of all [...]
PR.com - a Great Resource for Online Public Relations
Online public relations is a critical building block of your social media marketing program. There are numerous online PR distribution services ranging from free sites such as PRFree to paid sites such as PR Newswire and Business Wire. Repositioning traditional press releases with relevant keywords online will help to fill your search results with positive [...]
What IS Viral Marketing Good for?
Experienced marketing professionals replied to a recent Sherpa poll with the following answers on What is Viral Marketing Good For?
Branding - 29%
Growing an email list - 24%
Qualified lead generation - 23%
Increase traffic - 19%
Is your Social Media Marketing program set up to assist you with all of these areas? If not, it is time to [...]
Why Should My Company Have a Blog?
There are numerous reasons to have a corporate blog. Whether your blog is a stand alone site or the news section of your Web site, a blog should be a building block of your social media marketing, search engine optimization and Internet marketing strategy.
Position your company as an expert on a topic or in a [...]
Internet Tracking: What Are Your Web site Visitors are Telling You?
Are you confused by bounce rate, visits, unique visitors and other terms in your Web analytics?
Mitch Levinson, MIRM, will help you decipher your Internet Tracking report. Attend his seminar “Internet Tracking - What your Web site Visitors are Telling You” at the International Builders Show in Vegas on Thursday, January 22 at 3:30 p.m. Learn [...]
Search Results: What do your buyers see?
What happens when buyers search for you? Do they find a page full of positive search results? Or do they find posts by unhappy consumers?
Reputation management for Atlanta’s home builders and developers has never been easier. Take advantage of a unique opportunity to influence what the search engines find when buyers search your name [...]
Read Mitch’s Article on Agent Direct News
Agent Direct News, which is a trusted publication for the real estate industry, has requested that Mitch Levinson share some of his marketing expertise with their readers. In this particular article Mitch discusses a new breed of homebuyer that does not seem to be heavily targeted by home builders, developers and agents - the urban [...]
Social Media Marketing - What is it?
Social Media Marketing (SMM) refers to the creation and distribution of content and other messages throughout the Internet via social media (blogs, wikis, forums, photo galleries, video, micro blogs), social networking (Linked In, Facebook, My Space) and social bookmarking (DIGG, Delicious, etc.).
SMM refers to pretty much everything you do to interact with others online, with [...]
What is SMO - Social Media Optimization
Social Media Optimization (SMO) is the process optimizing a website through social media outlets in order for the website to appear or rank higher with search engines. This process creates and spreads content and impressions or awareness online and the results are compounded virally by blogs and RSS feeds.
The new “cousin” to Search Engine Optimization, [...]
Put Video to Work in your Social Media Program
Do you have video of your product or service?
YouTube is an online video service that allows anyone to publish and share video via the Internet. YouTube provides a user friendly platform that allows companies to easily embed video into Facebook, blogs and Web sites. Share original videos via mobile devices and email. New videos are [...]
