Archive for General Information
Social Media Marketing Return on Investment
What are your goals for social media marketing and what key performance metrics do you use to determine if your efforts are effective?
This is a common question we get all the time. The trouble with this question is that it is easy to answer, but more difficult to understand the answer. Often he answer is [...]
Integrating Social Media Into Workflow
Do you have a social media strategy and policy? How do you work social networking into your daily routine so that it is effective but not overwhelming? As marketers, we know that social media requires thought and strategy in order to be effective…and that strategy and thought require time, effort and experience.
Not to mention, surfing [...]
Facebook Pages vs. Groups: Which is Best for My Company?
Facebook Fan Page or Facebook Group? It’s the question of the week over here at mRELEVANCE. There are pros and cons to both and the final decision has to come down to what your company needs and wants to gain from its Facebook presence. To help you decide, we’ve come up with a list of [...]
How To Tell if Your Social Media Consultant “Gets It”
Here are 8 critical areas you should use to evaluate the competency of your social media marketing consultant, agency or team before hiring. Avoid making a costly mistake by understanding the necessary skills to build an effective social media program.
1. They have a blog – We know this seems basic, but if they are going [...]
Follow Me – Don’t Follow Me!
Follow me. Don’t Follow me. Follow me. Don’t Interact with me. Follow Me. But I might not respond.
Are you committing a social networking sin? Have you engaged in Facebook and Twitter, but blocked your Wall or locked your Tweets? If so, you need to immediately either delete your accounts or unblock and unlock and [...]
Why Doesn’t Google Love Me?
The Internet can be a cold hard place for a Web site looking for love from Google. So in honor of Valentine’s Day, we wanted to share a few tips on how to make Google love your Web site.
• Proper SEO. A Web site with proper SEO is built in a search-engine- friendly language and [...]
mobilezen Makes Text Easy for Business
mRELEVANCE is expanding our services to increase your visibility! Using the ease and immediacy of Text Messaging and dynamic custom Mobile Web Pages (called TextSitesSM), we can help you launch a successful mobile information or marketing campaign and reach your target audience. mRELEVANCE is excited to partner with mobilezen to offer our clients an affordable, [...]
Introducing the Newest Facebook
Facebook is officially six years old. The social media Web site that started out as thefacebook.com and only catered to college students has grown leaps and bounds over the last six years and just reached a new mile stone: 400 million users.
In honor of its birthday Facebook launched a redesign focused on helping users [...]
Your Business Location and the Web
How does your business reach consumers in the local community? Local search, of course! Every major search engine has some form of local search, and some can automatically determine your vicinity using your IP address.
It is extremely beneficial and relatively easy for today’s businesses to list themselves in Google’s local search. When [...]
Virginia Home Builder Embraces Blogging
mRELEVANCE is pleased to announce the new Boone Homes blog. A privately owned home building company, Boone Homes is a premier luxury homebuilder building new homes in Richmond and Roanoke, Va. The builder’s new blog will keep the company’s various audiences informed about company and community news, as well as current housing trends.
“The Boone Homes [...]
