Archive for Statistics
Traditional Press Releases Are Most Definitely NOT Dead
“The report of my death was an exaggeration.” – Mark Twain
And so goes the increasing belief among many businesses that traditional press releases and media relations are no longer viable in a market where more news is published and accessed on line.
Here’s a news flash: A survey by Oriella PR Network of 750 journalists found [...]
Survey Says: Older Americans Use Social Networks and the Internet
Surprised? We’re not, but Reuters seemed to be.
A recent web article on an AARP-commissioned survey reported, “Social networking isn’t only for the under 40s.” It continued with a couple of findings from the June 2010 phone survey of 1,863 adults ages 50 and older: more than one-fourth of surveyed adults reported using social media sites [...]
Effective SEO Objectives
Search Engine Optimization, or SEO for short, is the process of getting your website to rank high in the Google or other search engine results pages. This chart, from Marketing Sherpa, is very interesting to look at and evaluate how companies think about their goals and objectives for SEO. It also [...]
Women on the Web
The 2010 BlogHer-iVillage Social Media Matters Study has just been released. It demonstrates that not only are women comfortable with the Internet, but we have moved much of our day-to-day socializing and networking online. The study shows that 73% of women online are now active social media users, engaging weekly or more often with [...]
Online Marketing Budgets Explained
Social media budgets are beginning to increase across several different types of companies now that Marketing experts can see actual Return on Investment from social media sources.
With 11% of the pie, according to Marketing Sherpa, social media spending is on the rise…up from a small sliver in past reports. Still, the bulk of internet and [...]
Is Social Media Worth the Cost?
Q: How is social media marketing is perceived within your organization at budget time?
A: Exciting news, companies are starting to understand and incorporate social media marketing! Almost half of the respondents said that they see social media as an effective marketing tactic and intend to increase their budgets conservatively.
In addition, 7% of respondents said that [...]
Women and the Social Media Grapevine
Women outnumber men on social networking sites, AND they influence more than 85% of consumer product purchases. Does your business have a plan to interact with this powerful consumer group (women) in the places they already are?
The average family does 8 to 12 loads of laundry a week. How can knowing that help you reach [...]
17% of Time Online is Spent on Social Networking Sites and Blogs
Here’s a not so surprising statistic to folks in our line of work: 17 percent of time spent on the Internet last month (August) was devoted to social networking and blog sites.
Those that might be surprised by this are businesses looking for new customers with advertising. The 17 percent statistic is up over the past [...]
Social Networking Increases for Boomers, Plateaus for Gen Yers
Gone are the days of grandma knitting and grandpa reading and both of them wanting to have nothing to do with those newfangled computers. Instead, baby boomers, those born between 1946 and 1964, are the fastest growing users of social networking sites, like Twitter, Facebook and blogs. Meanwhile, use of these sites and services among [...]
