Archive for Tips
Social Media Marketing Return on Investment
What are your goals for social media marketing and what key performance metrics do you use to determine if your efforts are effective?
This is a common question we get all the time. The trouble with this question is that it is easy to answer, but more difficult to understand the answer. Often he answer is [...]
Integrating Social Media Into Workflow
Do you have a social media strategy and policy? How do you work social networking into your daily routine so that it is effective but not overwhelming? As marketers, we know that social media requires thought and strategy in order to be effective…and that strategy and thought require time, effort and experience.
Not to mention, surfing [...]
Facebook Pages vs. Groups: Which is Best for My Company?
Facebook Fan Page or Facebook Group? It’s the question of the week over here at mRELEVANCE. There are pros and cons to both and the final decision has to come down to what your company needs and wants to gain from its Facebook presence. To help you decide, we’ve come up with a list of [...]
Follow Me – Don’t Follow Me!
Follow me. Don’t Follow me. Follow me. Don’t Interact with me. Follow Me. But I might not respond.
Are you committing a social networking sin? Have you engaged in Facebook and Twitter, but blocked your Wall or locked your Tweets? If so, you need to immediately either delete your accounts or unblock and unlock and [...]
Why Doesn’t Google Love Me?
The Internet can be a cold hard place for a Web site looking for love from Google. So in honor of Valentine’s Day, we wanted to share a few tips on how to make Google love your Web site.
• Proper SEO. A Web site with proper SEO is built in a search-engine- friendly language and [...]
Your Business Location and the Web
How does your business reach consumers in the local community? Local search, of course! Every major search engine has some form of local search, and some can automatically determine your vicinity using your IP address.
It is extremely beneficial and relatively easy for today’s businesses to list themselves in Google’s local search. When [...]
Google Sidewiki: Making Search More Social
Here is Tip 9 from our Top 10 Social Media Resolutions for 2010 list: Integrate Google Side Wiki into social media programs.
Sidewiki is a browser sidebar by Google that allows readers to contribute and comment on any Web site or Web site page on the Internet. Currently it is available for use with [...]
New Marketing Article on NAHB website by Mitch Levinson
NAHB published an article in the premium content area of their website, for their members, written by Mitch Levinson. We’d like to thank NAHB for allowing us to re-post the article on our website.
This article is extremely relevant for today’s businesses. It discusses and presents case study’s related to integrating traditional marketing techniques into a [...]
So You Want to Have a Facebook Contest?
Facebook contests… they seem great don’t they? All you have to do is get people to follow you, upload a photo or post on your Fan Page and you’re set. You have a host of new followers with little to no work.
First off there are two problems with this picture. As we always preach [...]
Get a Gravatar and a Disqus Account
Here is Tip 3 from our Top 10 Social Media Resolutions for 2010 list: Get a Gravatar and a Disqus Account.
Tired of seeing a generic icon when you post blogs or comment on them? Then get a Gravatar! A globally recognized avatar, a Gravatar is a picture that is associated with your email address. Because [...]
