Glossary

CPL

(Cost-Per-Lead) A method for charging online advertisers by the amount of actual leads generated by the banner ad. See Lead.

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• "mRELEVANCE uses multiple channels to bring awareness to Heron Bay. Their use of Internet marketing and social media combined with their traditional public relations expertise spreads the word through a wide range of outlets to reach a variety of consumers.”
  
  Lisa Brutvan
  Marketing Director
  Heron Bay Golf and County Club