Glossary

CRM

(Customer Relationship Management) Process through which a company attracts, retains, and interacts with its customers.

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• mRELEVANCE helped us all work together as a team. Mitch put together the team players and the plan and then assisted us in obtaining the additional resources needed to complete the project. It has been a combined effort, which makes us all feel that we have contributed in some small way. Thank you, Mitch!
  
  Karen Murray
  Vice President Sales and Marketing
  Engle Homes West Region