Glossary

Black Hat

The use of search engine optimization techniques to trick or fool the search engines and direct them to a particular page or site that would not typically rate well organically.

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• "mRELEVANCE uses multiple channels to bring awareness to Heron Bay. Their use of Internet marketing and social media combined with their traditional public relations expertise spreads the word through a wide range of outlets to reach a variety of consumers.”
  
  Lisa Brutvan
  Marketing Director
  Heron Bay Golf and County Club