Marketing Relevance

Read Mitch’s Article on Agent Direct News

Laura — Tue, 02 Dec 2008 21:15:30 +0000

Agent Direct News, which is a trusted publication for the real estate industry, has requested that Mitch Levinson share some of his marketing expertise with their readers. In this particular article Mitch discusses a new breed of homebuyer that does not seem to be heavily targeted by home builders, developers and agents - the urban [...]

Flammer Writes for Building Women

Mitch — Sun, 23 Nov 2008 15:11:10 +0000

Carol Flammer, MIRM is published in the Fall 2008 issue of NAHB’s Building Women. This magazine is distributed to all Women’s Council members nationwide. The article, “Gaining the power behind the MIRM,” interviews a number of women who have acheived the designation and discusses networking opportunities and the knowledge gained while working toward MIRM. Join Women’s [...]

Social Media Marketing - What is it?

Carol — Mon, 17 Nov 2008 02:16:07 +0000

Social Media Marketing (SMM) refers to the creation and distribution of content and other messages throughout the Internet via social media (blogs, wikis, forums, photo galleries, video, micro blogs), social networking (Linked In, Facebook, My Space) and social bookmarking (DIGG, Delicious, etc.). SMM refers to pretty much everything you do to interact with others online, with [...]

What is SMO - Social Media Optimization

Carol — Sat, 15 Nov 2008 04:03:24 +0000

Social Media Optimization (SMO) is the process optimizing a website through social media outlets in order for the website to appear or rank higher with search engines. This process creates and spreads content and impressions or awareness online and the results are compounded virally by blogs and RSS feeds. The new “cousin” to Search Engine Optimization, [...]

Put Video to Work in your Social Media Program

Carol — Fri, 14 Nov 2008 04:40:07 +0000

Do you have video of your product or service? YouTube is an online video service that allows anyone to publish and share video via the Internet. YouTube provides a user friendly platform that allows companies to easily embed video into Facebook, blogs and Web sites. Share original videos via mobile devices and email. New videos are [...]

Will Micro-Blogging Attract More Clients?

Mitch — Sat, 08 Nov 2008 03:16:58 +0000

Twitter is a social networking and micro-blogging service that allows users to post an ongoing stream of activities in 140 character bursts (know as tweets) for fans and followers to keep up with you. We call Twitter the “what I’m doing” syndication tool. It allows you to easily populate the “Today, I am field” of [...]

Build Business Networks with Linked In

Carol — Fri, 07 Nov 2008 01:54:15 +0000

Struggling to figure out how to use Social Media to promote your business? Linked in is a business-oriented social networking site used to strengthen existing business relationships and form new ones. Think of it as an online resume and a Rolodex (for those Gen Ys who never had a Rolodex, it was a paper version of [...]

Social Networking on Facebook

Carol — Wed, 05 Nov 2008 05:52:31 +0000

Are you new to social media and wondering how to utilize them for business? Facebook is a social networking site where you can post your personal profile, launch a company page and create business networks. Extend your business-to-business brand by connecting with business associates on Facebook the same way you connect to your friends. Your [...]

Relationship Marketing is the Key to Surviving a Downturn

Laura — Tue, 04 Nov 2008 02:44:17 +0000

Feeling the economic pinch? Home builders are usually among the first hit during difficult times. With bankers and other industry sectors watching, they’re rethinking the way they do business. One major change: home builders are distributing relevant messages over the channels most used by their audiences, including the Internet and social media. “Relationship marketing through public [...]

Should You Engage in Social Media?

Carol — Sun, 02 Nov 2008 19:37:26 +0000

How Social is Your Company? With all of the talk of social media and social media optimization, what is your company doing to get social? Recent research by Cone finds that 60-percent of Americans engage in social media. And of those, 93-percent believe that companies should be present in social media. Of huge [...]