Social Media Book
Carol Flammer’s book “Social Media For Home Builders: It’s Easier Than You Think” is now available from BuilderBooks for $15.95 ($13.95 for NAHB members)
As the newest form of permission-based marketing, social media marketing is ever changing and evolving. While much of it may seem like idle chatter on the surface, social media marketing can be used by home builders, remodelers, real estate agents, marketers and others in the industry to build brand, engage consumers, increase leads, improve search engine optimization, manage online reputation and ultimately sell homes.
In “Social Media For Home Builders: It’s Easier Than You Think” social media expert Carol Flammer demonstrates ROI through descriptions of various components from setup to how to evaluate a social media marketing program. The book is filled with case studies and online outlets created specifically for the home building industry.
Reviews:
With so many social sites and tools, it’s no surprise that inbound or “social media” marketing can be overwhelming at first glance. Fortunately Carol Flammer lays the foundation for creating a Web presence that is rich with direction and relevance. “Social Media for Home Builders” will guide you through the process of truly understanding what social media is, what it really involves, and how to get started with your own strategic plan. Flammer provides you with the know-how to create a powerful online home base (your business blog/Web Site) and gives you the subsequent skills to direct targeted traffic from a variety of social networks back to your Web site. An absolute must-read for home builders looking to gain online exposure, reach their target audience, and distance themselves from the competition.
—Nicole Nicolay, Agent Evolution
Social Media for Home Builders is your introduction to this powerful medium for changing the way you market and ensuring consumers hear your message.
—John A Palumbo, MIRM, Author
Social Media for Home Builders concisely cracks the code of online sales and marketing. Using Carol’s strategies, you will be well on your way to mastering this essential medium for selling homes.
—Myers Barnes, MIRM, Author
