Seminars
mRELEVANCE experts teach Internet Marketing, Website Optimization, Social Media, Tracking and Analytics, and Customer Relationship Management (CRM) courses for homebuilders associations across the country and individual builder clients. Programs are tailored to each relevant audience and designed to challenge participants to rethink their approach to creating relevance in the marketplace.
Social Media Presentation .ppt or .pdf (Raleigh HBA's Sales and Marketing Council)
2008 Atlanta HBA
November 5 - IBS Sneak Peek: Internet Marketing Strategies
2009 International Builders Show - Las Vegas, NV
January 22 - Mitch to teach Tracking
January 23 - Carol to teach Social Media
2009 Seminars in Atlanta, GA
January 28 – Social Media Course
April 1 - Website Design & Development
May 5 – PR How to tell your story
June 3 – 5 – Southern Building Show
July 29 – Reputation Management
September 15 – Social Media Lab
November 4 – Internet Marketing
Free Listing Sites: Learn How to Use Them
There may be no such thing as a free lunch, but some things in life are free . . . including some Internet listing sites that only require your time. Learn how your sales agents can utilize free listings sites on the Internet as part of your overall Internet marketing program.
There may not be a fee to list your homes, but free home listing sites such as Zillow, Trulia and Realbird do require time and effort – time to find them, register on them, set up listings and use them effectively.
If your sales could use a boost, expand your Internet coverage by listing your properties with free services.
During a half-day seminar with your sales team and their laptops, mRELEVANCE Internet expert Bo Gilbert, MIRM will walk your agents through the steps of posting effective listings on free sites around cyberspace. Your sales team will leave the workshop as registered users on several sites, plus they will have posted some of their listings and have the knowledge to create user-friendly postings for additional properties.
Contact marketing RELEVANCE to schedule this half-day, hands on workshop for your sales and marketing team, home building company, HBA or SMC. 770-383-3360 x30
Website Design and Development
Learn what to look for in your website to make sure it is designed properly.
Sometimes a few minor tweaks is all you need to increase traffic from the search engines, engage potential home buyers, reduce bounces and sell more homes. Mitch Levinson, MIRM will demonstrate how content, functionality and navigation play an important part in keeping buyers on your site. A typical brochure style home builder site is no longer enough to engage customers. Your website is a critical tool in your overall Interactive marketing plan.
Take Aways:
• What is good content
• Navigation – can they find what they are looking for?
• Creating a Call for Action
Bring your laptop with you, during this hands-on workshop you will have the opportunity to review your own web site and report back to the class.
This course is scheduled at the Greater Atlanta HBA on April 1, 2009.
Contact marketing RELEVANCE to schedule this half-day, hands on workshop for your home building company, HBA or SMC. 770-383-3360 x30
Social Media
Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube and more.
Social media isn’t just for teenagers anymore . . . Learn how home builders, developers and others in the real estate industry are utilizing Social Media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders are benefiting from Active Rain, FaceBook, My Space, Blogger and more.
Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol Flammer, MIRM and Mitch Levinson, MIRM will demonstrate how Social Media increases key words and enhances search engine optimization.
Take Aways:
• Social Media program basics
• Social Media’s influence on SEO
• How to use Social Media to relate to home buyers
Bring your laptop with you, this hands-on workshop will include setting up a social bookmarking account.
This course is scheduled at the Greater Atlanta HBA on January 28, 2009.
Contact marketing RELEVANCE to schedule this half-day, hands on workshop for your home building company, HBA or SMC. 770-383-3360 x30
Public Relations: How to Tell Your Story
Admit it, you’ve thought it dozens of times. . . . Why is that builder always written about and you are not?
You should have been featured in that story, not your competition! Chances are that the home builder or new home community featured has engaged in pro-active public relations. Trust us - size does NOT matter. It’s not about how big you are, it’s about getting your name in front of relevant reporters so they realize you are a resource for them.
Learn the basics of public relations:
• How to write a standard press release
• Etiquette for communicating with reporters
• Developing a proactive public relations plan
Bring your laptop and information on an upcoming event, new community or grand opening with you. This hands-on session with Carol Flammer, MIRM, Mitch Levinson, MIRM and the RELEVANCE team will include the basics of writing a press release and etiquette for communicating with reporters.
This course is scheduled at the Greater Atlanta HBA on May 5, 2009. (Happy Cinco de Mayo!)
Schedule Public Relations for Home Builders, a half-day hands on workshop for your home building company, HBA or SMC by contacting marketing RELEVANCE.
Real estate public relations expert Carol and her team specializes in public relations for new home communities representing many builders and developers throughout the southeast.
Internet Marketing for Home Builders
Is your Internet marketing strategy working?
Have you effectively connected the dots and can you track each of the component’s effectiveness? Does your website relate to your blog and your email marketing program? How effective is your traditional advertising and Public Relations strategy and do you know which of your Internet ads drive the most traffic to your website?
This seminar will help you understand how to connect all of the pieces of your marketing strategy into a cohesive plan that will target relevant buyers. The internet has given us the ability to effectively and analytically track return on investment and better understand business intelligence for competitive advantage…if you know how to use it. If you want to use the internet more effectively, you need this course.
Take Aways:
• Website design and Development
• Internet Advertising and Email Marketing
• Tracking Reports and ROI
Bring your laptop, advertising budget, and access to tracking reports with you, this hands-on workshop will include analyzing your current Internet Marketing strategy.
Mitch Levinson, MIRM, Carol Flammer, MIRM and the RELEVANCE team will guide you step by step through reputation management for home builders and social media optimization. Learn how you can use this home builder marketing tool for competitive advantage.
This course is scheduled at the Greater Atlanta HBA on November 4, 2009.
Schedule Internet Marketing for Home Builders, a half-day hands on workshop for your home building company, HBA or SMC by contacting marketing RELEVANCE.
Reputation Management
When you Google your name, do you like what you see?
Do your search engine results include stories you are proud for prospective buyers to read? Or will your buyers see articles, blogs and disparaging information from unhappy customers? By using social media techniques and third party sources, the internet can help you establish more credibility and strong Search Engine Results. Reputation Management is a key ingredient in an effective Internet Marketing program.
Learn the basics of Reputation Management:
• How to create a reputation management program
• Creating positive SERP (search engine results pages)
• How an effective public relations program affects online Reputation Management
Bring your laptop and information on your communities, events and activities. This hands-on session will include how to post on a blog.
Carol Flammer, MIRM, Mitch Levinson, MIRM and the RELEVANCE team will guide you step by step through reputation management for home builders and social media optimization. Learn how you can use this home builder marketing tool for competitive advantage.
This course is scheduled at the Greater Atlanta HBA on July 29, 2009. Contact marketing RELEVANCE to schedule this half-day hands on workshop for your home building company, HBA or SMC.
Social Media Lab
Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube and more. A quick overview will show how home builders and developers are utilizing Social Media for a competitive advantage.
Be prepared to work hands-on during this advanced social media course. The social media lab will provide the advanced environment you need to create the basics of a social media program. Bring your laptop and come prepared to blog and set up pages on a number of sites including FaceBook, Digg, Blogger and more. (Bring collateral with you for background information)
Carol Flammer, MIRM, Mitch Levinson, MIRM and the RELEVANCE team will guide you step by step through social media for home builders and social media optimization. Learn how you can use this home builder marketing tool for competitive advantage.
This course is scheduled at the Greater Atlanta HBA on September 14, 2009. Contact marketing RELEVANCE to schedule this half-day hands on workshop for your home building company, HBA or SMC.
mRELEVANCE Partners Selected to Speak at IBS 2009
Both managing partners of mRELEVANCE, LLC, Carol Flammer and Mitch Levinson, will be sharing their expertise in Las Vegas at the International Builders’ Show 2009. There is no question that the home building industry has experienced a shift from traditional media to the Internet, and Carol and Mitch are both giving seminars on home to use the Internet to your advantage.
Carol will discuss the effectiveness of social media outlets in selling homes and include tips for using social media sites as part of your Internet marketing strategy. Her submission was one of only 24 topics chosen for IBS 2009 from more than 250 entries submitted to the National Sales and Marketing Council. When mapping out your visit at IBS this year, be sure to include Carol’s discussion as it is extremely beneficial to the success and growth of your company.
Equally important as Carol’s seminar, and along the same lines, is Mitch’s discussion on Internet Marketing. He will demonstrate how to effectively evaluate website tracking reports and use this knowledge for competitive advantage and increased sales. His course is sponsored by NextBuild, the technology-focused track of the IBS curriculum.
Be sure to attend these two discussion this year at IBS as you will gain valuable knowledge that will help increase sales and grow your company. See you in Vegas!
Atlanta HBA Presents IBS Sneak Peek
The International Builders Show (IBS) is moving back to Las Vegas in 2009 (January 20-23), and several of Atlanta’s industry experts will be presenting seminars on Internet marketing. Just because Vegas is not in the cards for you this year, don’t miss this IBS sneak peek at what’s new in Internet marketing!
Enjoy this seminar Wednesday, November 5 from 8 a.m. til noon at the Greater Atlanta Home Builders Association. Registration starts at 7:30 a.m. Register online.
Kelly Fink, MIRM - Regional Marketing and Internet Director for Bowen Family Homes
Tracking is key to your online success. Kelly will demonstrate how strategic use of unique URLs, banner ads, microsites and referring websites, will help you make effective marketing/budget decisions. Kelly will present a case study on one of Bowen Family Homes’ successful 2008 marketing programs as it relates to tracking and effectiveness.
Carol Flammer, MRM - President of Flammer Relations & Managing Partner of mRELEVANCE
When you Google your name, do you like what you see? Learn how to maximize your online presence through social media including online public relations, blogging and other link building techniques. Build strong inbound links, increase keywords and manage your online reputation.
Dina Gundersen, MIRM - Marketing Director of Monte Hewett Homes
Why should home builders blog? Learn how to effectively use a blog to communicate to your current and potential homebuyers. Steps to set up, moderate and maintain a blog will be covered.
Mitch Levinson, MIRM - Managing Partner at mRELEVANCE
Effectively evaluate website tracking reports in order to use this knowledge for competitive advantage and increased sales. Identifying return on investment on your entire marketing budget is hidden in your tracking report; understanding how to read these metrics will help you spend your advertising dollars most efficiently.
Carol to Speak on Social Media in Raleigh
Carol Flammer, MIRM will speak to the Raleigh HBA’s Sales and Marketing Council on September 18 on how to utilize Social Media for a competitive advantage. Learn how builders are benefitting from Active Rain, FaceBook, My Space, Blogger and more. From a simple news blog on your website to a full blown Social Media campaign, Flammer will demonstrate how Social Media increases key words and enhances search engine optimization.
