Glossary

SEM

Search Engine Marketing, promoting a website to increase its visibility in search engine results pages (SERPs). Typically SEM refers to paid and organic placements.

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• mRELEVANCE launched our comprehensive social media campaign in early 2009 with very quick and impressive results. Within less than 4 weeks our page one SERP results included our blog at the #5 spot. Our campaign was a new additional to our already existing strong online PR program. Since that time we have incorporated Facebook (corporate and community), Twitter, and YouTube to just name a few. It has been a great additional to our marketing efforts and created new and exiting ways to connect with home buyers, Realtors and homeowners. We were also honored to win the 2009 OBIE from the Atlanta HBA and Sales & Marketing Council for Best Social Media campaign. The award was based off of proven results including improved SERP results, traffic from social media sites to our corporate website, video views, and fan and follower data.

  Kelly Kenton Fink, MIRM, CAPS Regional Marketing and Internet Director, Bowen Family Homes