Glossary

Social Media Marketing

The creation and distribution of content and messages throughout the Internet via social media (blogs, wikis, forums, photo galleries, video, micro blogs), social networking (Linked In, Facebook, My Space) and social bookmarking (DIGG, Delicious, etc.). SMM refers to pretty much everything you do to interact with others online, with the exception of your Web site.

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• “Not only did Mitch help us assess our own needs internally and solicit RFPs from vendors with compatible technology, but they also helped us figure out what components were most important to our organization. They made sure that ALL of the parties in our organization - a cross-functional team representing the various functions of the customer facing processes - were abreast of the key issues and satisfied with the selected vendor a truly amazing feat.
  
  I am pleased with the work that mRELEVANCE has done for us at TOUSA, and I would be happy to recommend them.”
  
  Ed Wohlwender
  Senior Vice President of Operations Support
  Technical Olympic USA